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Importancia del Manual de Identidad Corporativa

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Importancia del Manual de Identidad Corporativa

Mucha gente no sabe sobre la importancia que tiene un manual de identidad corporativa, esto se debe a que muchas veces ni siquiera sabe que es lo que hay en él.

importancia del manual de identidad corporativa 01

El manual de identidad corporativa otorga los lineamientos de que se deben seguir para tener una imagen corporativa homogénea de tu empresa, marca y/o producto, esto ayuda a poder diferenciarte de tu competencia tanto en asuntos internos como en la manera en la que te percibe el público al exterior de ella. El generar una imagen corporativa es el primer paso para poder posicionar tu marca.

El manual de identidad corporativa se conforma de 3 grupos de elementos visuales que son:

Identidad visual, como: Logotipo, Colores, Tipo de letra

Papelería corporativa, está depende del tipo de marca al que se realice dicho manual un ejemplo podría ser: Tarjetas de presentación, Facturas, Sobres, Folders, Hojas

Elementos de comunicación, al igual que el grupo anterior, este también depende de las necesidades de la marca o empresa: Afiches, Folletos, Bolígrafos, Uniforme del personal, Vallas en vía pública, Anuncios publicitarios, Cartelería.

En definitiva, lo importante es que todos los diseños de tu empresa lleven unas pautas y un criterio que le dé personalidad y carisma a tu marca o empresa y que todo esto esté respaldado en un documento clave para tu negocio: el manual de identidad corporativa.

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